Custom Vinyl Graphics: Designing & Applying to Your Storefront
The windows on your business are prime real estate for advertising and attracting potential customers. In a sea of storefronts,
INSIGHTS
Calico Creative is built off of 20 years in the print industry. In that time we have learned a lot and like to share the knowledge we have acquired. Below are insights into printing and design that we use with any job that is brought to us. Our hope is these insights can help you too.
CMYK vs. PMS
Frequently we ask if the colors for your print project are CMYK or PMS. To designers and printers these are
Vector vs. Bitmapped Graphics
Bitmap Image (LEFT): Images made up of a grid of pixel. Also known as a Raster Graphic. Vector Graphic (RIGHT):
Printing Terms Defined
What is an accordion fold? An accordion fold is when a sheet of paper is folded in alternating directions